05 Jan 2017
Edward Appleton from Happy Thinking People asks the following question: Where should you start on the Insights Quest in a world where the qual-quant boundaries are blurring? Read further to learn where to place the qualitative data collection methods when planning a marketing research project.
14 Dec 2016
Deliberately distracting survey participants isn’t generally good research practice. And people investigating shopper behaviour don’t often start by spraying a store with perfume But these are a couple of the techniques we’ve been using at BrainJuicer to overcome one of modern marketing’s greatest – and most stimulating – challenges: making market research reflect what psychologists now know about how people really make decisions.
16 Sep 2016
In a first of its kind, Client X meets you with Tibor Garai from ClientFirst Consulting, a Hungarian mystery shopping provider. He shares his experience from the 17th Annual MSPA Europe conference in Malta and talks about how mystery shopping became his professional domain.
15 Aug 2016
Following the 17th Annual MSPA Europe conference, we spoke to Juliana Goranova, Senior Researcher at Client X, who was in Malta representing the agency: about the event, the participants and its meaning for the companies and mystery shoppers in Bulgaria.
01 Jun 2016
Michael Lieberman, President of Multivariate Solutions, a market research and political consulting firm in the USA, explains what counterintuitive marketing is and provides several examples.
