15 Aug 2016
Following the 17th Annual MSPA Europe conference, we spoke to Juliana Goranova, Senior Researcher at Client X, who was in Malta representing the agency: about the event, the participants and its meaning for the companies and mystery shoppers in Bulgaria.
01 Jun 2016
Michael Lieberman, President of Multivariate Solutions, a market research and political consulting firm in the USA, explains what counterintuitive marketing is and provides several examples.
30 May 2016
Krasimir Mihaylov, Senior Field Officer, tells us about the challenges of being a new colleague in an already established team.
19 Feb 2016
08 Dec 2015
As technology continues to develop at a rapid pace, an ever-growing number of customer feedback opportunities are within reach of the majority of businesses. In the age of Big Data, it’s become commonplace for businesses to glean real-time information about the experience of their customers electronically.
However, while Big Data may have earned recognition for helping operators gauge overall brand health, the critical micro-data feed is increasingly in danger of being overlooked.
