31 Mar 2025
Mathematics shows that good service leads to higher profits—satisfied customers return and make repeat purchases, recommend the business to their acquaintances, and are much more likely to buy additional services or products when offered. Companies that value their customers succeed.
17 Mar 2025
In today’s dynamic market, understanding customer experience quality is crucial for companies aiming to stay competitive. Traditionally, mystery shopping has been a powerful tool for gathering such insights, yet it comes with limitations such as subjectivity, scalability issues, and slow feedback. Enter Artificial Intelligence (AI), which is transforming mystery shopping—not by replacing human shoppers, but by working alongside them to provide deeper and more actionable insights.
Challenges of Traditional Mystery Shopping
21 May 2020
11 May 2020
11 May 2020
13 May 2019
09 Feb 2017
The agency ranks among the top 30 best European mystery shopping providers and is the first and only Bulgarian company with this distinction.
30 May 2016
Krasimir Mihaylov, Senior Field Officer, tells us about the challenges of being a new colleague in an already established team.
12 Nov 2015
Here is the text by Ms N. T. from Plovdiv region, working as an administrative assistant. She has been an unrecognizable* mystery shopper since 2013.
The mystery shopper is just like the next guy in the store, but more perceptive, yet not suspicious.
Mystery shoppers are all ears for a simple “Thank you”, “Excuse me” or “How can I help you?”. They “have eyes” for details such as an employee’s polite gesture, a welcoming look or a smile.
07 Oct 2015
We continue sharing how our associates think of their work. Here is what writes Mrs. G. Sh. from Sofia region, a sociologist and mystery shopper for her 4th year with us.
