• Meet Tomorrow's consumer - Client X - man looking at his smartphone

Meet Tomorrow's consumer*

07 Dec 2017

Harvard Professor Shoshana Zuboff said that every century or so, fundamental changes in the nature of consumption create new demand patterns that existing companies can’t meet unless they applied imagination to see beyond what they’re selling today. Indeed, consumers have never been savvier, well connected, and value conscious.

Today’s consumers engage with your company in very different ways than they used to.

  • Битката за клиентското изживяване (СХ) вече започна: а вие готови ли сте?

The CX Battle Has Started: Are you Ready?*

07 Nov 2017

Customer Experience is now the key battleground for consumers’ purses and wallets – 89% of companies surveyed by leading analyst Gartner this year say that CX will be their primary basis for competitive differentiation. Jill Spencer, Vice President MSPA Europe, reveals how you should build a working strategy.
  • Competitive Benchmarking: The Forgotten Side of Mystery Shopping

Competitive Benchmarking: The Forgotten Side of Mystery Shopping*

16 Oct 2017

One aspect of mystery shopping that is often overlooked is competitive benchmarking, meaning the practice of sending mystery shoppers to the competition to see how the competition is operating. This is valuable because it allows brands to more accurately measure their place in the industry. The article outlines the most commonly used kinds of competitive benchmarking.

So, I hear mystery shopping is an outdated modality?*

31 Jul 2017

Is there any point of mystery shopping? Could any agency provide mystery shopping? Where to watch out if you plan mystery shopping in your company? Ian Jeffrey, MSPA EU Board Member & Managing Director – Helion South Africa, answers these questions.

  • The elephant or its rider --who guides who and who makes the decisions

Driven To Distraction*

14 Dec 2016

Deliberately distracting survey participants isn’t generally good research practice. And people investigating shopper behaviour don’t often start by spraying a store with perfume But these are a couple of the techniques we’ve been using at BrainJuicer to overcome one of modern marketing’s greatest – and most stimulating – challenges: making market research reflect what psychologists now know about how people really make decisions.

  • Counterintuitive marketing

Counterintuitive Marketing*

01 Jun 2016

Michael Lieberman, President of Multivariate Solutions, a market research and political consulting firm in the USA, explains what counterintuitive marketing is and provides several examples.