14 Feb 2025
When conducting mystery shopper research, selecting the right methodology is crucial for the success of the project. Our work goes beyond just carrying out the research - it also involves advising on the optimal approach that best fits the specific needs of the business. Based on years of experience, our team provides practical guidance to help clients navigate the numerous available options.
21 May 2020
11 May 2020
Dear friends,
We would like to thank everyone who took part in our survey! As promised, we are sharing the results with you. The survey was conducted between 23-27 of March. 519 people participated, and the share of ladies who completed it exceeded the share of men.
11 May 2020
19 Apr 2019
30 Jan 2019
07 Dec 2017
Harvard Professor Shoshana Zuboff said that every century or so, fundamental changes in the nature of consumption create new demand patterns that existing companies can’t meet unless they applied imagination to see beyond what they’re selling today. Indeed, consumers have never been savvier, well connected, and value conscious.
Today’s consumers engage with your company in very different ways than they used to.
07 Nov 2017
16 Oct 2017
30 Aug 2017
Grass Roots's Jamie Thorpe argues that the "mystery shopping" method has not gone and it is here to stay. Read more.
