Iva Gospodinova in a TV interview: Mystery shopping serves as a motivation for the employees

Iva Gospodinova, Senior Researcher with Client X, tells Bulgaria OnAir's reporter who usually comissions mystery shopping surveys, what they try to achieve, what the typical mystery shopper looks like and other curious facts about the company.

Bulgaria OnAir (in Bulgarian only)

You can also listen to a real mystery shopper's opinion, who has been working with Client X, about the best practices when conducting a mystery shopping job and the attitude required to deliver really useful results for the client.

You might be interested in watching the interview with Juliana Goranova from 2011 for the same TV channel.