News | Client X

Were We Smiling More in 2023 – What Insights Does the "Smiling Report" Reveal?

24 Apr 2025

Why is the smile one of the most frequently measured criteria in evaluating customer experience? Because it reflects attitude and is one of the simplest and most effective components of customer service. A smile is an invitation—it puts people at ease, signals confidence, and shows a willingness to help. Best of all, a smile is contagious! When someone smiles, they often receive a proportional reaction from the other side. And what business wouldn’t want their customers smiling and satisfied?

By Client X Research Mystery shoppers Press release Read more...

Good Service Leads to Better Profit

31 Mar 2025

Mathematics shows that good service leads to higher profits—satisfied customers return and make repeat purchases, recommend the business to their acquaintances, and are much more likely to buy additional services or products when offered. Companies that value their customers succeed.

By Client X Research Mystery shoppers Read more...

AI in Action: How Artificial Intelligence Optimizes Mystery Shopping

17 Mar 2025

In today’s dynamic market, understanding customer experience quality is crucial for companies aiming to stay competitive. Traditionally, mystery shopping has been a powerful tool for gathering such insights, yet it comes with limitations such as subjectivity, scalability issues, and slow feedback. Enter Artificial Intelligence (AI), which is transforming mystery shopping—not by replacing human shoppers, but by working alongside them to provide deeper and more actionable insights.

Challenges of Traditional Mystery Shopping

By Client X Research Mystery shoppers Read more...

How a Single Smile Can Change Customer Behavior

10 Mar 2025

Have you ever experienced a simple gesture, like a smile, completely changing your behavior?

Recently, during my lunch break, I entered a mall with a clear intention to eat at my favorite fast-food restaurant. As I walked toward KFC, the smile of an employee from a neighboring pizza place changed my decision. Just one gesture—a smile, accompanied by a warm invitation—made me choose pizza over a chicken burger.

By Client X Read more...

Marketing Perspective: The Role of Customer Service

05 Mar 2025

Nowadays, consumers expect more than just a product or service—they seek a complete experience. Customer service is a crucial part of this experience and can even be perceived as part of the product itself. For example, at Starbucks, the focus is not only on the quality of the coffee but also on the atmosphere and the personal approach of the baristas, which adds value for customers and fosters loyalty. Here, the emotional factor plays a key role.