30 Jan 2019
13 Nov 2018
A bTV news report stated the results from an international research which Client X participated in. The goal of the survey was to measure how frequently we were greeted as customers, whether the employees smiled at us and if they offered us additional products in the retail outlets we visited.
Based on the data, the share of employees in Bulgaria who cover these basic requirements for customer service is increasing. In 2017 the mystery shoppers were greeted with a smile in 94% of the cases, while the same criteria measured 10 years ago was 67%.
25 Oct 2018
Juliana Goranova, manager of Client X, tells the TV Europe broadcast team about mystery shopping as a job which could be both a pleasant activity and an extra income opportunity. The assigned tasks may vary – from bank loan inquiry to eating in a restaurant.
Watch the video and learn what the mystery check looks like and what advantages this survey method offers – both for the companies and the consumers. You will also hear the opinion of a mystery shopper – what he gets from the job as a mystery shopper and why he chose it.
23 Oct 2018
Between the 29th and the 31st of May 2018, the European members of MSPA, the Association of the professionals in the mystery shopping research, held their annual meeting in Albufeira, a seaside town in the southern part of Portugal. In 2018 Client X was once again awarded an Elite Member of the MSPA, thus making the company the only one in Bulgaria, receiving this status for a second consecutive year. We talk to Juliana Goranova, manager of Client X, who is a regular participant in the association’s events.
07 Dec 2017
Harvard Professor Shoshana Zuboff said that every century or so, fundamental changes in the nature of consumption create new demand patterns that existing companies can’t meet unless they applied imagination to see beyond what they’re selling today. Indeed, consumers have never been savvier, well connected, and value conscious.
Today’s consumers engage with your company in very different ways than they used to.