Smiling Report 2020: North America smiles and greets the most while there is a worldwide tendency of increasing the add-on sales
21 May 2020
MSPA Europe/Africa has released the 2020 Smiling Report for 16th year in a row. The 2020 report provides a summary of almost five million answers to questions focusing on Smile, Greeting and Add-on Sales metrics from 68 countries during 2019. Client X took part in the survey for 11-th year presenting the data collected by mystery shoppers in Bulgaria.