08 Aug 2025
The article has been translated and reprinted from the MSPA EUROPE/AFRICA website. Its author is our colleague Ana Kraševac Brink, with whom we have worked on joint projects.
We consider the topic close to our reality and therefore interesting, which is why we have decided to share it with our audience.
08 Aug 2025
The article has been translated and reprinted from the MSPA EUROPE/AFRICA website. Its author is our colleague Bhairavi Sagar, Founder and Director of Onion Insights Pvt. Ltd.
We consider the topic to be close to our reality and therefore interesting, which is why we have decided to share it with our audience.
24 Apr 2025
Why is the smile one of the most frequently measured criteria in evaluating customer experience? Because it reflects attitude and is one of the simplest and most effective components of customer service. A smile is an invitation—it puts people at ease, signals confidence, and shows a willingness to help. Best of all, a smile is contagious! When someone smiles, they often receive a proportional reaction from the other side. And what business wouldn’t want their customers smiling and satisfied?
31 Mar 2025
Mathematics shows that good service leads to higher profits—satisfied customers return and make repeat purchases, recommend the business to their acquaintances, and are much more likely to buy additional services or products when offered. Companies that value their customers succeed.
17 Mar 2025
In today’s dynamic market, understanding customer experience quality is crucial for companies aiming to stay competitive. Traditionally, mystery shopping has been a powerful tool for gathering such insights, yet it comes with limitations such as subjectivity, scalability issues, and slow feedback. Enter Artificial Intelligence (AI), which is transforming mystery shopping—not by replacing human shoppers, but by working alongside them to provide deeper and more actionable insights.
Challenges of Traditional Mystery Shopping
