Bulgaria – Smiles, Greetings, and Upselling: Where Do We Stand on the Global Customer Service Map?

19 Sep 2025

Imagine the following situation: You walk into a store to buy a new coffee machine because your old one has stopped working. The sales consultant greets you with a smile and asks how they can help. You explain your problem, and they not only suggest suitable models but also tell you about different types of coffee, the production process, share tips for brewing, and even let you try a few varieties to find what suits your personal taste. In the end, you leave not only with a coffee machine but also with a pack of aromatic coffee beans, a new filter, and a wonderful mood!

Were We Smiling More in 2023 – What Insights Does the "Smiling Report" Reveal?

24 Apr 2025

Why is the smile one of the most frequently measured criteria in evaluating customer experience? Because it reflects attitude and is one of the simplest and most effective components of customer service. A smile is an invitation—it puts people at ease, signals confidence, and shows a willingness to help. Best of all, a smile is contagious! When someone smiles, they often receive a proportional reaction from the other side. And what business wouldn’t want their customers smiling and satisfied?

Good Service Leads to Better Profit

31 Mar 2025

Mathematics shows that good service leads to higher profits—satisfied customers return and make repeat purchases, recommend the business to their acquaintances, and are much more likely to buy additional services or products when offered. Companies that value their customers succeed.

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