Our Team

Everyone at Client X believes in demonstrating a “one team” attitude, focused on quality and driven by results. Our committed and competent staff brings years of knowledge and experience in marketing, research, statistics and client service. Meet the team…

  • Zlatizar Zlatev Managing Director

    Zlatizar founded Client X in 2006, to soon position it as the mystery shopping leader in Bulgaria. Following a MSc in Political Science, he worked for a few years in advertising and brand building for the likes of Diageo, Nivea and Nestle among others. He loves to unwind in his beachside caravan, and is a keen backgammon player, when he isn’t snowboarding or fishing. Proud father of two and friends with Eddie, a Labrador Retriever.

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  • Juliana Goranova Senior Researcher

    I joined Client X in 2008, after a few years at the MBMD Institute of Social Surveys and Marketing. I’m a researcher by trade, dreamer and adventurer by heart. A BA in Sociology from the Plovdiv University was followed by a MA in Sociology and Social Anthropology at the CEU in Budapets, where a broader perspective and enhanced knowledge and skills came with lots of new friends, who are still looking forward to the martenitzas I send every year in March. I am a Senior Researcher and Project Manager at Client X. I handle client relations, as well as work on the tools for different types of research (scripts, questionnaires). I moderate focus groups, process and analyse survey data, and report results.

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  • Krasimir Mihaylov Senior Field Officer

    I’ve worked here since 2010. It’s a great team, an exciting and dynamic job, bringing out your best when responding to clients’ needs. I believe one needs to embrace challenges and be creative and proactive to make a difference in the corporate world. These are the qualities I’m trying to cultivate, both personally and professionally. I consider it a mission to deliver quality, and do it on time. Using new tools and trying out new ideas can be as rewarding as producing actual results. As long as one’s face-to-face with clients, and face-to-face with the team, there’re no impossible tasks, there’re exciting challenges.

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  • Plamen Makaveev Senior Field Officer

    I hold a degree in History from the “St. Kliment Ochridski” University of Sofia and have worked at Client X since it started. My main responsibilities are the recruitment, training and management of our field force of mystery shoppers.

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  • Iva Gospodinova Senior Researcher

    I joined Client-X in July 2014 as a Researcher, after spending the last six years abroad. I studied in The Netherlands for my Master’s Degree in Marketing Management, worked in Madrid and Barcelona, and travelled to some amazing places. I recently decided to return to Bulgaria and I am very pleased with my decision, because it led me straight to Client X – a place filled with young, ambitious, dedicated, fun and supportive individuals.

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  • Silviya Shelyavska Field Officer

    I have worked in the agency since early 2016 -- firstly as a project supervisor, and now as a fieldwork manager in mystery shopping research. I monitor and support the mystery shoppers making sure they deliver high-quality work and follow our clients' specific requirements. I love travelling and take any opportunity to visit favourite and new places: the Czech Republic and Vienna for the architecture and atmosphere, and Italy for the food.

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  • Kiril Ivanov Field Officer

    I'm studying Statistics and it's important to me that numbers reach customers in a way anybody can understand. I've been with the team since 2016. My responsibilities span across various tasks: from coordinating auditors and interviewers on field to ensuring the quality of data and its presentation. I like spending my leisure time with friends and I love taking walks.

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  • Monica Georgieva Data Validator

    Joined Client X in 2014, as a data validator and was happy to find a diverse, dynamic and friendly environment. The company’s mission appeals to me and the team made me feel at home. It’s a stimulating and vibrant place. A degree in Balkan languages comes in handy and my professional experience helps too. I’ve worked on a number of EU-funded projects in labour, employment and small and medium-size business development. I’ve also been involved in training programs for employees and the unemployed. An internship at a tourist agency is a great asset too. I can safely say that my experience in client-facing roles in my previous jobs is a definite benefit in the day-to-day communication with our field force.

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  • Nadezhda Georgieva Office Manager

    I've been supporting the Client X team as an Office Manager since 2016. I am currently pursuing a degree in Law at Sofia University. My colleagues rely on me to handle the documentation, correspondence and make the office feel as comfortable as possible. I appreciate the dynamics of work and the diverse tasks I manage, but I mostly like being part of this young, ambitious and positive team.

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  • Our agents in the field Mystery Shoppers

    More than eight hundred, and counting, interviewers and mystery shoppers in multiple locations nationwide and the SEE region. A diverse but balanced group of committed, highly-trained and hard-working individuals. We call them our eyes and ears in the field. Observant, objective, on the spot.

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