• TV show formats are a great innovative idea to design qualitative research

Who Said Research is Boring? *

09 Sep 2015

Every contact point a researcher gets with a consumer represents a huge opportunity to explore and discover new consumer truths. Yet at the same time it is getting increasingly difficult to maximise the moments of engagement with the growing breed of disengaged consumers. Living in an age of instant gratification and unbridled hedonism conventional market research is seen by the man on the street as excruciatingly boring.

The conspicuous way to mystery shopping

28 Jul 2015

Iva Gospodinova joined the Client X team in 2014 as the newest Researcher. Read more to learn how a Dutch university graduate left sunny Barcelona to return to Bulgaria with its many challenges.

Client X introduces an updated system for research results

25 Jun 2015

Following several months of designing, developing and testing, on June 5, 2015 we launched an upgraded version of the online platform for research results. The entire interface has been changed, so it could meet the highest needs of the company’s clients and also, make the access through mobile devices easier.
 
Many new result visualizations and processing options have been implemented. Most significantly:

MSPA Conference Europe 2015: Client X looks into the future of the mystery shopping research

15 Jun 2015

At the end of May 2015 was held the 16th annual conference of the Association of the "mystery shopping" service providers in Europe (16th MSPA Europe conference). Juliana Goranova (manager customer relations) and Ana Godinova (researcher), visited Riga, Latvia, to share expertise and experience with other specialized agencies. We asked them to share with us more about the event, the impressions, ideas and plans they took home.

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