• Делегати на уъркшопа на MSPA позират за обща снимка

Client-X shares experience with other European agencies

04 Jan 2015

In December 2014, MSPA organised a workshop in Cologne, Germany. Among the topics of the event were: introduction to new research techniques, combined instruments for measuring customer satisfaction and the quality of the services that are offered. The Client X team was presented by our Senior Researcher Juliana Goranova.

Is “mystery shopping” a mystery in Bulgaria?

12 Jun 2014

What does it mean to be a “mystery shopper”? This occupation is still relatively new in Bulgaria. While it is starting to gain popularity in Sofia and other big cities, there are many places where people have not heard about this opportunity yet.

If you are one of them, or if you are considering applying to be a mystery shopper, you are probably asking yourself this question:

Where are we in the international rankings for queuing, and is it something to do with the crisis?

04 Sep 2012

In times of crisis we hang around much more in queues. On average, in Bulgaria, we waste almost five minutes waiting in the shop, fast food restaurant, pharmacy or in the bank. These are the results from the fourth mystery shoppers survey of queues, which took place in 2012, organized by MSPA Europe (Mystery Shopping Providers Association). The study covers 24 countries and Bulgaria ranks 16th for waiting in different places.

Mystery Shoppers in business - TV interview

02 Nov 2011

In conditions of growing competition, companies strive to achieve higher customer satisfaction. One way is to use the "mystery shopper". The service is in demand among a wide range of companies - banks, car dealerships, mobile operators and others. This is a method for assessing the quality of the service of employees. Mystery Shoppers visit different commercial outlets, looking for certain services, and share their impressions in specially-designed questionnaires.