Who Said Research is Boring? *
09 Sep 2015
Every contact point a researcher gets with a consumer represents a huge opportunity to explore and discover new consumer truths. Yet at the same time it is getting increasingly difficult to maximise the moments of engagement with the growing breed of disengaged consumers. Living in an age of instant gratification and unbridled hedonism conventional market research is seen by the man on the street as excruciatingly boring.