Mystery Shoppers in business - TV interview

02 Nov 2011

In conditions of growing competition, companies strive to achieve higher customer satisfaction. One way is to use the "mystery shopper". The service is in demand among a wide range of companies - banks, car dealerships, mobile operators and others. This is a method for assessing the quality of the service of employees. Mystery Shoppers visit different commercial outlets, looking for certain services, and share their impressions in specially-designed questionnaires.

Client X measures the time we spend waiting in queues

05 Aug 2010

In Bulgaria we spend the longest time waiting in banks and the queues for service keep growing. This is the conclusion from all the data collected during research in 24 countries, in which the Bulgarian company Client X participated. The data was announced by the CEO of the Company, Zlatizar Zlatev, and senior researcher Juliana Goranova.

Local companies have no idea what a “mystery shopper” is

06 Jun 2008

Many agencies that offer the “mystery shopping” service in Bulgaria have reached the conclusion that, to most Bulgarian companies, the “mystery shopping” marketing research method is still unknown. In the past 3 years “mystery shopping” has been a practice in Bulgaria and yet, nowadays, merely 100 companies use it, while the potential for this type of research in our country is around 500-800 companies.

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