30 Mar 2011
In Bulgaria, 82% of shop assistants smile at their clients, according to the Smiling Report 2010. The two largest Bulgarian companies for research using the "mystery shopping" method - Client X and Face Off - participated in the survey by the International Association of Mystery Shopping Providers (MSPA).
05 Aug 2010
06 Jun 2008
Many agencies that offer the “mystery shopping” service in Bulgaria have reached the conclusion that, to most Bulgarian companies, the “mystery shopping” marketing research method is still unknown. In the past 3 years “mystery shopping” has been a practice in Bulgaria and yet, nowadays, merely 100 companies use it, while the potential for this type of research in our country is around 500-800 companies.
05 Jun 2008
While the “mystery shopping” marketing service is very popular in the USA and Western Europe, the industry is still developing in Bulgaria. There are no official statistics about the service in this country but, according to Zlatizar Zlatev, CEO of one of the leading Bulgarian companies in this sphere – Client X, the annual turnover of the mystery shopping service does not exceed 1-1.2 million BGN.
02 Jun 2008
