CX improvements through mystery shopping - the tried and tested way...*
30 Aug 2017
Grass Roots's Jamie Thorpe argues that the "mystery shopping" method has not gone and it is here to stay. Read more.
So, I hear mystery shopping is an outdated modality?*
31 Jul 2017
Is there any point of mystery shopping? Could any agency provide mystery shopping? Where to watch out if you plan mystery shopping in your company? Ian Jeffrey, MSPA EU Board Member & Managing Director – Helion South Africa, answers these questions.
MSPA Conference in Belgrade, 2017: Greater interest towards measuring the actual service
19 Jun 2017
Between May 23 and 25, 2017, the European members of MSPA, the Mystery Shopping Providers Association, met in the Serbian capital. We speak again with Juliana Goranova, Senior Researcher in Client X, who shared her impressions and what she learned there.
Client X and Travel Academy joined efforts in improving the service in the Bulgarian travel agencies
16 May 2017
In March 2017, for the first time in Bulgaria an independent mystery shopping survey war run in travel agencies. What are the results? Read more...
Smiling Report 2017: Ireland ranked 1st at smiles again. Latin America leads in greetings and add-on sales
10 Apr 2017
The 13th Smiling Report summarizes answers to more than 2 million questions, given by mystery shoppers in 67 countries from 4 continents.