• The elephant or its rider --who guides who and who makes the decisions

Driven To Distraction*

14 Dec 2016

Deliberately distracting survey participants isn’t generally good research practice. And people investigating shopper behaviour don’t often start by spraying a store with perfume But these are a couple of the techniques we’ve been using at BrainJuicer to overcome one of modern marketing’s greatest – and most stimulating – challenges: making market research reflect what psychologists now know about how people really make decisions.

  • Counterintuitive marketing

Counterintuitive Marketing*

01 Jun 2016

Michael Lieberman, President of Multivariate Solutions, a market research and political consulting firm in the USA, explains what counterintuitive marketing is and provides several examples.

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