• Competitive Benchmarking: The Forgotten Side of Mystery Shopping

Competitive Benchmarking: The Forgotten Side of Mystery Shopping*

16 Oct 2017

One aspect of mystery shopping that is often overlooked is competitive benchmarking, meaning the practice of sending mystery shoppers to the competition to see how the competition is operating. This is valuable because it allows brands to more accurately measure their place in the industry. The article outlines the most commonly used kinds of competitive benchmarking.

So, I hear mystery shopping is an outdated modality?*

31 Jul 2017

Is there any point of mystery shopping? Could any agency provide mystery shopping? Where to watch out if you plan mystery shopping in your company? Ian Jeffrey, MSPA EU Board Member & Managing Director – Helion South Africa, answers these questions.

Pages