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Research

Were We Smiling More in 2023 – What Insights Does the "Smiling Report" Reveal?

24 Apr 2025

Why is the smile one of the most frequently measured criteria in evaluating customer experience? Because it reflects attitude and is one of the simplest and most effective components of customer service. A smile is an invitation—it puts people at ease, signals confidence, and shows a willingness to help. Best of all, a smile is contagious! When someone smiles, they often receive a proportional reaction from the other side. And what business wouldn’t want their customers smiling and satisfied?

By Client X Research Mystery shoppers Press release Read more...

Good Service Leads to Better Profit

31 Mar 2025

Mathematics shows that good service leads to higher profits—satisfied customers return and make repeat purchases, recommend the business to their acquaintances, and are much more likely to buy additional services or products when offered. Companies that value their customers succeed.

By Client X Research Mystery shoppers Read more...

AI in Action: How Artificial Intelligence Optimizes Mystery Shopping

17 Mar 2025

In today’s dynamic market, understanding customer experience quality is crucial for companies aiming to stay competitive. Traditionally, mystery shopping has been a powerful tool for gathering such insights, yet it comes with limitations such as subjectivity, scalability issues, and slow feedback. Enter Artificial Intelligence (AI), which is transforming mystery shopping—not by replacing human shoppers, but by working alongside them to provide deeper and more actionable insights.

Challenges of Traditional Mystery Shopping

By Client X Research Mystery shoppers Read more...

Optimizing Customer Experience: Choosing the Right Approach for Mystery Shopper Projects

14 Feb 2025

When conducting mystery shopper research, selecting the right methodology is crucial for the success of the project. Our work goes beyond just carrying out the research - it also involves advising on the optimal approach that best fits the specific needs of the business. Based on years of experience, our team provides practical guidance to help clients navigate the numerous available options.

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  • Smiling report Client X 2020

Smiling Report 2020: North America smiles and greets the most while there is a worldwide tendency of increasing the add-on sales

21 May 2020

MSPA Europe/Africa has released the 2020 Smiling Report for 16th year in a row. The 2020 report provides a summary of almost five million answers to questions focusing on Smile, Greeting and Add-on Sales metrics from 68 countries during 2019. Client X took part in the survey for 11-th year presenting the data collected by mystery shoppers in Bulgaria.
By Client X Research Mystery shoppers Press release Read more...

What is it like to work with Client X?

11 May 2020

Over the last few years „mystery shopping“ has become one of the most popular ways of earning money. Nowadays there are number of agencies, each one of them offering you to join their team. If you are just discovering the world of mystery shopping and exploring all the possibilities, it is difficult to find out which agency is worth working with and whether to choose Client X. At the end of last year, we conducted a survey amongst our mystery shoppers to measure their level of satisfaction and to mark the main challenges concerning our work together. We present you a few short aspects of the survey.
By Client X Research Mystery shoppers Read more...

Customer Experience Trends for 2019

19 Apr 2019

Get customer experience right and profit will follow. That’s the conclusion of a survey by Hotjar of 2,000 CX professionalspublished in November 2018. Only 12 percent of respondents regarded their companies as being mature when it came to customer experience.
By Gerry McGovern Research Read more...

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