• Битката за клиентското изживяване (СХ) вече започна: а вие готови ли сте?

The CX Battle Has Started: Are you Ready?*

07 Nov 2017

Customer Experience is now the key battleground for consumers’ purses and wallets – 89% of companies surveyed by leading analyst Gartner this year say that CX will be their primary basis for competitive differentiation. Jill Spencer, Vice President MSPA Europe, reveals how you should build a working strategy.
  • Competitive Benchmarking: The Forgotten Side of Mystery Shopping

Competitive Benchmarking: The Forgotten Side of Mystery Shopping*

16 Oct 2017

One aspect of mystery shopping that is often overlooked is competitive benchmarking, meaning the practice of sending mystery shoppers to the competition to see how the competition is operating. This is valuable because it allows brands to more accurately measure their place in the industry. The article outlines the most commonly used kinds of competitive benchmarking.

So, I hear mystery shopping is an outdated modality?*

31 Jul 2017

Is there any point of mystery shopping? Could any agency provide mystery shopping? Where to watch out if you plan mystery shopping in your company? Ian Jeffrey, MSPA EU Board Member & Managing Director – Helion South Africa, answers these questions.

  • The elephant or its rider --who guides who and who makes the decisions

Driven To Distraction*

14 Dec 2016

Deliberately distracting survey participants isn’t generally good research practice. And people investigating shopper behaviour don’t often start by spraying a store with perfume But these are a couple of the techniques we’ve been using at BrainJuicer to overcome one of modern marketing’s greatest – and most stimulating – challenges: making market research reflect what psychologists now know about how people really make decisions.

  • Counterintuitive marketing

Counterintuitive Marketing*

01 Jun 2016

Michael Lieberman, President of Multivariate Solutions, a market research and political consulting firm in the USA, explains what counterintuitive marketing is and provides several examples.

  • Mystery Shopping isn’t going away!  It has an invaluable role to play!

The value of Mystery Shopping in the Big Data era*

08 Dec 2015

As technology continues to develop at a rapid pace, an ever-growing number of customer feedback opportunities are within reach of the majority of businesses. In the age of Big Data, it’s become commonplace for businesses to glean real-time information about the experience of their customers electronically.   

However, while Big Data may have earned recognition for helping operators gauge overall brand health, the critical micro-data feed is increasingly in danger of being overlooked. 

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