07 Dec 2017
Harvard Professor Shoshana Zuboff said that every century or so, fundamental changes in the nature of consumption create new demand patterns that existing companies can’t meet unless they applied imagination to see beyond what they’re selling today. Indeed, consumers have never been savvier, well connected, and value conscious.
Today’s consumers engage with your company in very different ways than they used to.
07 Nov 2017
16 Oct 2017
30 Aug 2017
Grass Roots's Jamie Thorpe argues that the "mystery shopping" method has not gone and it is here to stay. Read more.
31 Jul 2017
Is there any point of mystery shopping? Could any agency provide mystery shopping? Where to watch out if you plan mystery shopping in your company? Ian Jeffrey, MSPA EU Board Member & Managing Director – Helion South Africa, answers these questions.
16 May 2017
10 Apr 2017
05 Jan 2017
Edward Appleton from Happy Thinking People asks the following question: Where should you start on the Insights Quest in a world where the qual-quant boundaries are blurring? Read further to learn where to place the qualitative data collection methods when planning a marketing research project.
14 Dec 2016
Deliberately distracting survey participants isn’t generally good research practice. And people investigating shopper behaviour don’t often start by spraying a store with perfume But these are a couple of the techniques we’ve been using at BrainJuicer to overcome one of modern marketing’s greatest – and most stimulating – challenges: making market research reflect what psychologists now know about how people really make decisions.
01 Jun 2016
Michael Lieberman, President of Multivariate Solutions, a market research and political consulting firm in the USA, explains what counterintuitive marketing is and provides several examples.
