Ana Godinova, researcher at Client X, commented for a bTV report that Bulgaria scored fourth in Europe when measuring the add-on sales efforts. A little more than half of the shoppers (52%) were offered an additional product. This is just one of the conclusions from the Smiling Report, a yearly initiative by the Mystery Shopping Providers Association. Client X contributed data for the seventh consecutive year.
87% of the mystery shoppers were greeted, in 80% of the cases the greeting was accompanied with a smile. In other words, the employees behave courteously, but do not always smile. Watch the full report below (in Bulgarian).
For more on the topic, here are the full results as an infographic, made by Client X.