A Look Behind the Scenes: What It’s Like to Be a Mystery Shopper in 2025

In today’s fast-paced business world, feedback is no longer “nice to have” — it is a critical asset. But what does the process look like through the eyes of the people who ensure this quality? We analyzed the results of our traditional annual satisfaction survey, involving hundreds of active mystery shoppers, and the findings tell a story of professionalism, efficiency, and mutual trust.

The Mission: Social Impact and Market Calibration

Let’s start at the beginning: How do our contributors understand their role? For over 84% of respondents, the purpose of mystery checks is crystal clear — not to “catch someone making a mistake,” but to help businesses improve their service.

Interestingly enough, one of the main motivations for becoming a mystery shopper is “contributing to service improvement,” cited by 57% of respondents. This goes beyond personal gain. People want to feel useful, to know they are contributing to something bigger than themselves. . One respondent captured it perfectly: “First, you feel useful to the company you’re collecting information for. You also get paid, and it’s interesting as well.”

Operational Efficiency: Time Is Money

One of the most common concerns among new candidates is: “How much time will this take?”. The 2025 data is clear — our model is optimized for busy people.

• Fast preparation: More than half of our contributors (61%) say they prepare for a visit in under 30 minutes. Our instructions are concise and clear, eliminating the need to read long manuals.
• Quick reporting: Thanks to the Client X system, reporting is no longer a burden. About 30% of mystery shoppers submit their reports immediately after the visit, spending up to 30 minutes on the process, while another 48% complete it within a maximum of one hour.
• Mobility: The data reveals an interesting segmentation of our shopper base. 43% work only within their own city and do not travel for assignments. For them, mystery shopping is a convenient side activity that fits easily into daily life. At the other end of the spectrum are 19% who travel more than 10 times in six months outside their place of residence. This represents a different profile — people for whom mystery shopping is not just a side gig, but a significant source of income. They actively seek assignments, are willing to travel, and often combine multiple checks in a single trip to optimize time and expenses.

The Client X System: Technology Serving the User

Our investment in theClient Xtechnology platform is clearly paying off. Satisfaction with the system is at an all-time high. Users consistently highlight three main advantages:

1. Intuitive interface: Easy uploading of photo evidence and notes.
2. Expense transparency: Clear tracking of travel expenses and fees.
3. Direct communication: Detailed feedback on every check and quick access to a coordinator when questions arise.

Satisfaction Analysis and NPS (Net Promoter Score)

When it comes to loyalty, the numbers speak for themselves. Our NPS result (learn more about the NPS methodology here) places us among industry leaders, with a score of 70%. For context: any NPS above 50 is considered excellent. Above 70 is world-class. This means we have a strong base of loyal contributors.

Over 78% of our mystery shoppers would recommend us to a colleague or friend.This is a powerful indicator. Because when someone says, “I would recommend working with Client X to a friend,” they’re not just saying “It’s good.” They’re saying, “It’s good enough that I’m willing to attach my name to it. I’m ready to tell people who matter to me that it’s worth it.”

What lies behind this number? Analysis of open-ended responses shows that people value flexibility, fair and timely payments, and a human approachabove all else. For professionals who care about their reputation, working with a reliable partner is essential. Here are a few quotes:

“Any opportunity to earn additional income is worth knowing about. And here you can choose when, where, and what kind of check to perform.”

“I work in a large corporation and value structure. In this company, I find exactly that — clarity, precision, and respect for my time.”

Why Choose Us?

• For companies: High satisfaction among our mystery shoppers means one thing — higher-quality, more honest, and more detailed reports for your business. When our team is motivated, you get the truth you need to grow.
• For future mystery shoppers: If you’re looking for a meaningful engagement that fits into a busy schedule, Client X is your place. Join a community of people who are shaping the business environment in Bulgaria — one report at a time.