Comparison with the direct competitors
CLIENT & GOAL
A big food chain assigned to us a research of the prices of their competitors.
Specific competitor stores near key client locations were selected. We chose specific products, the prices of which we would gather. We divided the products into groups so that it would be realistic for one person to collect them and we sent mystery shoppers to the selected stores.
RESULTS & BENEFITS
The research helped the assignor in setting a price policy and achieving price competitiveness.