A real overview of the visitation – own and competitor’s
CLIENT & GOAL
A famous footwear retailer chain requested counting of the client flow.
We selected specific competitors’ stores, located near the key stores of our client. Without revealing themselves, the mystery shoppers had to count the number of people, who visited the store that was assigned to them. They also had to separate the visitors and count separately the number of men and women; adults and children; visitors who left with or without a purchase.
RESULTS & BENEFITS
With the collected data, the assignor could make a comparison between their own stores and the corresponding competitors’ stores on several demographic indicators of the visitors during a given time interval.