We bring insight to your business.
Our committed and competent staff brings years of knowledge and experience in marketing, research, statistics and client service. The Client X web-based platform provides 24/7 at-a-glance access to your current and historical survey data. Advanced reports and analysis put your clients, product performance, sales and customer-facing staff at your fingertips. We have 1,500+ mystery shoppers in the field, in 200+ locations nationwide and the SEE region.
A tool used by market research professionals and businesses alike to measure quality of service and client-facing staff’s performance to standards. We collect hands-on information about products and services, compliance with regulation, or specific performance indicators. The data is gathered and processed in our web-based platform, with custom reports and analysis securely available to our clients 24/7.
We do attitude and usage surveys, customer satisfaction and market segmentation research. Quantitative data is collected from a representative sample of the general public or shortlists of current customers and prospects. It can be an ad-hoc survey or a tracking program (monthly, quarterly, semi-annual or annual).
Net Promoter Score
NPS is an indicator of customer satisfaction breaking down your customer base into promoters and detractors, in terms of how likely they are to recommend your company or your products/services. It’s a very useful metric, which can help you focus on practices and processes that maximize promoters and minimize detractors.
Qualitative research allows in-depth analysis of customer behaviour and motivation, purchasing decisions, and brand loyalty. The method offers insights into how customers use the company’s products/services and what shapes their perceptions, and can identify issues affecting customer satisfaction in terms of product quality, customer service, employee behaviour.
Attitude & Usage
A valuable tool for understanding the marketplace appeal of a product and the sale opportunities within a targeted consumer group. Usage and attitude studies focus on the frequency of product use, frequency of product purchase, user attitudes in terms of strengths, weaknesses and features missing that would be desirable.
Market research methods
face-to-face interviewing • Client-X-moderated focus groups • tele-interviewing • web-based studies • CATI studies • desk research